Linkly Tracking Link Software Review 2024
- Features & Benefits
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- Linkly Pricing
- Linkly Review Conclusion
In this review, we’ll be looking at the click tracking software Linkly.
Linkly is an URL shortener that makes tracking links to help you manage your marketing.
Linkly is different from other URL shorteners, as it has a feature set that’s geared towards affiliate and social media marketing.
Features & Benefits
Custom Domains & Vanity URLs
Linkly’s single most important feature is the ability to use your own domain as part of your marketing.
Using your own domain has three advantages, namely:
- Better brand exposure - people see your links even if they don’t click on them.
- Higher click through rate - people are more likely to click when they know where they’re going.
- Ability to move URL shortener in the future, if you needed to.
Using your own domain means that users clicking have no idea you’re using a tracking service.
Ability to Retarget People Who Clicked on Links
Linkly supports Facebook Pixel (and Pixels from all other ad networks), so you can build custom audiences of people who clicked on links, and add them to your remarketing list automatically.
Users who have shown an interest in a product before are generally much more likely to convert.
With Facebook retargeting CPCs being much lower than normal CPCs, many marketers generally find an enormous uplift by encouraging users to go down the conversion funnel.
Ability to Customise Social Media Previews
Web pages have Open Graph Meta Tags embedded in them, which is what makes previews appear on social media when a link is shared.
The image, title and description have a huge impact on click throughs and shares.
Linkly lets you override the destination’s open graph tags and set your own.
In this way, you can try out multiple combinations and see what works best.
Click Fraud Protection
Another unique feature is click fraud protection.
Click fraud is the process of clicking on adverts with no intent to purchase. Click fraud can by done by humans or machines.
Linkly leverages Google’s Recaptcha v3 to distinguish between human traffic and robots.
This is vital when using paid advertising, as a number of clicks are likely to be from crawlers and other non-converting traffic.
GDPR & CCPA Compliant
For those running agencies, the issue of handling data responsibly has never been so important.
Luckily, Linkly has clear statements on GDPR compliance, what data is collected, and how it is used and stored.
Other benefits include:
- Smart Redirects - Redirect users by location, device or use a link rotator. Linkly can help with all of those
- Shortening of mailto and other unusual links.
- Link cloaking, if you need it.
- Great tracking and reports.
- Integration with a number of external tools and services, including Zapier, Chrome, Firefox, Google Sheets.
- Public API.
Linkly Pricing
Linkly offers a free plan of 1000 clicks per month, with all features in, and no credit card required.
After that, Linkly’s plan start at 79 for a business plan.
Linkly Review Conclusion
As a marketer, either as an affiliate or at an agency, Linkly is a cut above other URL shorteners in terms of functionality, ease of use and flexibility.
The tool is designed to help you get the most value out of links you share, and it easily pays for itself.
If you’re serious about marketing online, investing in good tracking link software like Linkly is a must.